India’s leading cinema chain, INOX Leisure Limited
(INOX) today extended its strategic partnership with Dolby, a leader in
immersive entertainment experiences to provide the best in class cinema
solutions. With Dolby Atmos screens already present at INOX multiplexes across
the country, INOX today announced that it will be deploying Dolby’s latest and
best in class Dolby Multichannel Amplifiers (DMA). In the process, INOX will be
the first Indian cinema chain to acquire the versatile DMA.
The DMA’s are D Class digital amplifiers which
have a smaller footprint that can save a lot of rack space and hence real
estate, air conditioning and power consumption. Using DMAs in the audio chains
escalates audio reproduction without distortion making the experience better
than best. These new generation amplifiers also bring other benefits like ease
of connectivity, less cabling, robust design, built in redundancies for
uninterrupted playback, ability to monitor the health of the amplifiers over
central NOC, and also the ability to compensate for a failed speaker till
replacement ensuring consistent and high end experience for patrons what they
expect from INOX.
INOX has been extremely aggressive in pioneering
cinema technologies into the country in order to enhance the cinema viewing
experience of its patrons. A testimony INOX’s technology focus in INOX
Megaplex, world’s first cinema with six different cinema viewing formats.
Located at Inorbit Mall, Mumbai, INOX Megaplex houses IMAX, Samsung Onyx LED,
ScreenX, MX4D and INSIGNIA formats. INOX also offers Laser Projection and Dolby
Atmos experience to its patrons.
Alok Tandon, Chief Executive Officer – INOX
Leisure Ltd said, “Technology is the cornerstone of our business strategy, and cinema
sound plays an extremely critical part in the overall cinema viewing
experience. I am delighted to share that we are further strengthening our
association with Dolby with the acquisition of Dolby’s multi-channel amplifier.
As we become the first cinema chain in the country to use these versatile
amplifiers, we are all set to be more energy efficient, cost efficient and
space efficient. We are proud to pioneer one more technology intervention into
the country with this deployment.”
Dolby offers a full range of imaging, content
management, and accessibility solutions to give audiences an immersive cinema
experience to date with 700+ Dolby Atmos Screen installed or committed in India
& over 700+ Dolby Atmos titles in 6 Indian languages.
About INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst India’s
largest multiplex chains with 146 multiplexes and 614 screens in 68 cities.
INOX has redefined movie experiences in India making it truly a 7-star
experience. Each INOX property is unique with its own distinct architecture and
aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the
discerning audience or KIDDLES for young patrons or MX4D® EFX Theatre for an
immersive experience or the panoramic viewing with ScreenX at select locations.
INOX brings the very latest in projection and audio technology with INOX
Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include
plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef
and designer staff uniforms. INOX recently launched Megaplex, a massive
experience-driven entertainment center at Inorbit Mall, Malad, Mumbai which is
home to the most number of cinema formats in the world.
