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As the industry leaders in movies and music, T-Series and Hungama are all set
to revolutionise the Indian entertainment content creation and digital
experiences ~
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Providing access to the HEFTY Metaverse, the association will present users
with unmatched ‘money can’t buy experiences’ that includes NFTs ~
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Hefty Entertainment set to be Hungama’s Web 3.0 initiative into the Metaverse ~
T-Series,
Asia’s largest music label, publisher and India’s largest film studio announced
its foray into Non-Fungible Tokens (NFTs) in association with HEFTY
Entertainment a division of Hungama, one of the largest digital media
entertainment companies in South Asia, with 90 Million+ monthly active
users(MAUs) across music, gaming & video joins hands with T-Series which
has the world’s largest subscriber base on YouTube with a total subscriber base
of over 395 Million users with an equally large community of 75 Million
followers on social media across Facebook, Instagram & Twitter.
This
industry-first foray for the global digital entertainment industry will witness
the two leaders raise the bar of entertainment creation and consumption via
Hefty Entertainment - A Web 3.0 initiative by Hungama. This has been done in
partnership with Polygon - the leading platform for Ethereum scaling and
infrastructure development.
This
strategic partnership between the two companies is built on a long standing
20-year association between T-Series and Hungama. Joining forces to create the
next big digital revolution, T-Series and Hungama shall leverage their
extensive global distribution network and an enviable library spanning two lakh
songs and 65,000 music videos and 150+ films across Indian languages.
Hefty
Metaverse will be built with the vision of fostering an ecosystem that helps to
collaborate, interact and engage with flourishing web 3.0 communities that
transitions consumers into the metaverse. This will see Hungama create NFTs,
rare collectibles and ‘money can’t buy experiences’ and unlocking special
moments from T-Series’ vast catalogue of new and existing content.
Sharing
his thoughts about the association, Bhushan Kumar, Chairman & Managing
Director - T-Series commented, “We’re delighted to extend our alliance with
Hungama, spanning two decades, and enable our community with access to the
Metaverse. Having set the ball rolling, we look forward to expanding and
enhancing the value of our content that leads to a further and rapid expansion
of the global digital entertainment industry. Offering a future full of potential,
interactivity and collaboration for our communities around the globe.”
Speaking
about the tie-up, Neeraj Roy, Founder – Hungama, shared, “We are delighted to
extend our long-standing partnership with T-Series and establish ourselves as
first-movers into the Metaverse of entertainment. We look forward to redefining
content consumption with this Web 3.0 initiative as we find new ways to
collaborate and engage with fans. Our partnership with T-Series has
strengthened with time and it is most commendable what Bhushan Kumar and his
amazing team have built in the last few decades. We’re very excited to hold
hands with them to enter the metaverse and we promise to give billions of fans
of Bollywood globally an experience that will see value accrue to them on our
platform.”
Sharing
his thoughts on the occasion, Neeraj Kalyan, President T-Series, said “T-Series
has demonstrated its leadership position on the back of innovation and adoption
of new technology advancements as we have continued to drive distribution
across ever evolving digital landscape. T-Series and Hungama’s partnership is
built on mutual trust and we will continue to consolidate into more meaningful
avenues, akin to our foray in the NFT space.”
Speaking
about the partnership Siddhartha Roy, CEO- Hungama said “ Hungama is looking
forward to offer immersive experiences in the Web 3.0 metaverse to its large
communities nurtured over time, across 40+ Countries, with over 150+ global
distribution partnerships.”
Having
carved out a legacy delivering iconic/legendary musical hits over the last 3
decades such as Aashiqui, Dil Hai Ki Manta Nahin, Aashiqui 2, Yaariyan, Ready,
Bhool Bhulaiyaa, Satyamev Jayate, Tanhaji, Haseen Dilruba, Atrangi Re, Ludo,
Chandigarh Kare Aashiqui, Kabir Singh, Sonu Ke Titu Ki Sweety, Pushpa (Hindi),
amongst others, T-Series’ slate for 2022 will up the ante with respect to
engagement and popularity. Additionally, after a successful last decade,
working on a diverse genre of films that have received box office success and
critical acclaim, T Series shall once again captivate the world with a wide
range of movies in 2022 and beyond. Some of their forthcoming releases include
Adipurush, Radhey Shyam, Bhool Bhulaiyaa
2, Ek Villain Returns, Jhund, Action Hero, Hit, Anek, Animal, Thank God,
Shehzada, Jalsa, Lady Killer, 100%, Bull, to name a few.
The
partnership aligns with Hungama's aim to explore and develop innovative ways to
entertain and engage audiences across the world. Together with T-Series, the
two shall redefine how content is created and owned as they remain a force to
be reckon with in the global music, gaming & film industry.
About
Hungama Digital Media Entertainment Pvt. Ltd.:
Hungama
is a leading digital entertainment company in South Asia. Founded in 1999,
Hungama has remained at the forefront of the Internet revolution in India and
created exceptional digital experiences by combining entertainment and
technology. With the aim to include more consumers under the umbrella of
digital entertainment, Hungama has worked towards introducing destinations that
make digital content consumption simpler and at the same time, enriching.
Hungama’s
portfolio covers a wide spectrum of services that have touched over a billion
lives in more than 190 countries. These include Hungama Music – a popular music
streaming platform, Hungama Play – the go-to destination for video streaming,
Hungama Artist Aloud – a platform for independent artists, Bollywood Hungama –
the leading destination for entertainment news and Hungama Games – a developer,
publisher, distributor and marketer of mobile games. Leveraging its
distribution and aggregation strengths, Hungama is also able to work with
telecom, DTH, ISP and OEM partners to create unique and engaging entertainment
destinations for consumers.
Over
the years, Hungama Digital Media has garnered the trust of the investor
community and has received investments from Intel Capital, Bessemer Venture
Partners, Xiaomi, Rare Enterprises and others.
Headquartered
in Mumbai, Hungama also has offices in Delhi NCR, Dubai, Singapore and Dhaka.
