After
the first season’s mammoth success, Bacardí House Party Sessions (BHPS) has
announced its second edition with a spectacular line-up of winning artists –
Ape Echoes, Zenith & Charan, and Pull. While the initial season largely
witnessed EDM, this year had over 150 artists send in entries across a plethora
of genres of music ranging from Ska, rock and hip-hop. BHPS is bringing
on-board a few of the most celebrated voices of India’s music fraternity - Amit
Trivedi, Benny Dayal and Mohini Dey, to mentor these winning artists.
The
first season of Bacardí House Party Sessions saw the rise of a host of new
talent from across the country. Some like Ritviz, whose journey to stardom has
been meteoric right from his first BHPS track “Udd Gaye” to the all-new EP he
recently launched under the BHPS banner, “Ved”. Going strong and steady in its
second season, Bacardí House Party Sessions has not only dedicated itself
towards fostering independent talent, but has also expanded the vision further
by attracting more genres. All of these artists draw strong synergies with the
Bacardí vibe and are ready to be fine-tuned by the stellar mentor bank, each of
whom bring a distinct set of expertise in their respective genres.
National
award-winning composer Amit Trivedi says, “An upcoming artiste can face a number
of challenges and, having been on this journey myself, I can fully attest to
how impactful the right platform and the right mentors can be for an artiste at
the onset of his or her music career.”
“When
I was approached to be a part of Bacardi House Party Sessions and outlined
their ambition to give back to the artiste community, it instinctively moved me
to work with them on this initiative. I believe this platform gives
up-and-coming artistes a chance to showcase the depth of talent that India's indie
music scene has. My message to every artiste out there is to 'Do what moves
you' and keep chasing your dream," he added.
Mr
Anshuman Goenka, Marketing Head, Bacardí India says, “Bacardí has always been
committed to the cause of independent music. The roaring success of Bacardí
House Party Sessions Season 1 has inspired us to come out bigger, bolder and
better with Season 2. Bacardí advocates the sentiment of ‘do what moves you’,
and the idea is not to just find fresh talent, but to fuel these aspirations of
the artists and be a part of their every milestone. With this platform, Bacardí
is passionately nurturing the musicians of tomorrow, bringing their unique
sounds to every house party scene. This year promises to be even more exciting
owing to our collaboration with seasoned mentors to give this initiative a
solid foundation, and take it a notch higher.”
The
next two months will see 3 incredible tracks being launched by the winning
artists - Ape Echoes, Zenith & Charan, and Pull, co-created with their
respective mentors Mohini Dey, Benny Dayal and Amit Trivedi. These artists will
go on to perform at India’s Happiest Music Festival, Bacardí NH7 Weekender
2019, and tour across India through the express editions.
About
the Bacardí House Party Sessions
Bacardí
House Party Sessions was launched as a part of BACARDÍ’s commitment to the
world of music, by curating up and coming musical talent in the country. This
property brings together India’s happiest music festival – Bacardi NH7
Weekender, legendary artists and the most loved online entertainment channel-
YouTube to facilitate a platform where artists can showcase their talent to
realize their potential. The contest call for Bacardí House Party Sessions in
its first season garnered an overwhelming response of a whopping 2, 500
entries, out of which 4 artists got shortlisted to make their own music video.
The campaign overall garnered a unique reach of 5M and drove 1.3M conversations
on social media.
