ALTBALAJI & MX
Player’s fearless reality show 'Lock Upp' is spreading its charm high on the
OTT these days. The struggle of interesting yet controversial celebrities
inside the jail is becoming a big entertainment for the audience which is just
never ever seen.
It is one of the most
highly viewed shows on OTT since its launch. The show is climbing the steps
toward triumph rapidly and is now getting famous amongst the masses as it
crosses the magnificent figure of 200+ views. With 3X engagement compared to any other Reality TV Show
ever streamed on the digital platform. Viewers all around India and all around
the globe are loving the witty and just nature of the fiery bindass host
Kangana Ranaut. The show also had seen a 30% spike in the number of comments and likes when Karan
Kundra entered the show as the jailor. Female users are contributing 113% higher engagement per
user than male users. The show is extensively consumed by Female users during
the afternoon (12
pm - 3
pm) however the male users are streaming between 11 pm to 1 am. 25% of the total watch time
contribution is during midnight (11 pm -1 am).
The show has come up with
plenty of opportunities for the audience to interact and make their voice count
in the show. Like, the introduction of Super Khabri, is a chance for the
audience to meet and play the game with their favorite celebrities in the show,
and then the polls during ‘Sharirik Shram' gave the audience a feeling of
having their say in the game. It has become the most interactive show on
ALTBALAJI & MX Player with 55 MN+ likes and 7 MN+ comments. The show has PAN India appeal, users
are watching for more than 1.5 hours from cities such as Delhi, Hyderabad, Mumbai,
Bengaluru, Dehradun, and Surat. Metro city users have 23% higher engagement
compared to non-metro users.
Commenting on Lock Upp
creating yet another milestone, Bollywood actress and Lock Upp’s host, Kangana
Ranaut said, “Lock Upp is much more than just hosting a reality show for me. It
is my first stint in the digital space and to see it doing so well and achieving
a milestone of 200
MN unique viewers is incredible. I still can’t believe that it’s been a month
since we introduced the world of Lock Upp to our viewers and we are creating
new records every day on the show. There are still many days left in this ‘Atyachaari
Khel’ and with time it is surely going to get more bigger, bolder and better.”
Speaking about the success
of the show producer Ekta R Kapoor shares, “At ALTBalaji, We have always chosen
the road less traveled and done things differently, and that has worked for us.
With Lock Upp, we tried to do the same and create a property that is unique,
disruptive and takes the reality show genre to newer heights, and we have been
successful in doing so. In its first month itself, Lock Upp has garnered record-breaking
200MN
views which is a testament to the fact that the viewers are loving the show.
The interactive nature of the show has created a special connection with the
audience which continues to strengthen. The concept of Lock Upp and Kangana as
a host with the unique choice of contestants is a heady mix and there are a
whole lot of surprises yet to come.“
Since the grand premiere
on February 27,
2022,
Kangana's Lock Upp has been in full swing. ALTBalaji and MX Player have
live-streams Lock Upp 24x7 on their respective platforms and allow audiences to
interact directly with the contestants. Stay tuned to ALTBalaji & MX Player
for more updates on the show.
