Cosmos-Maya
released a brand-new title audio signature for their superhit show Selfie With
Bajrangi. The show is awaiting the release of its next season really soon, and
the makers celebrated the success and creative transition of the series with
all-new earworms in Hindi, Tamil and Telugu penned and composed by music
industry veterans Sameer Anjaan and Raju Singh respectively, with popular
Bollywood singer Shaan humming the Hindi version of the tune.
Selfie
With Bajrangi has been entertaining millions of kids in India and is currently
in the top performing kids shows on leading channels on Indian TV and is a
kids’ favourite on digital platforms as well. The show has already released
over a massive 300
episodes within 4
years, which only reflects how the makers are passionate about this kind of
content, and how the show has performed so well that channel partners and
platforms have taken on more and more episodes, as it continues to rule the
ratings game and the hearts of kids.
Ketan
Mehta, founder of Cosmos-Maya says, “SWB has very organically grown as a brand
to become a kids’ favourite among homegrown Indian animated shows, owing to its
light, friendly elements and fun environment. Every young kid has sought to
have a divine friend like Bajrangi, who understands him and sticks around with
him through thick and thin, helping him out through the most impossible
situations. SWB taps into the creative genepool and the innate cultural
intricacies of Indian storytelling, which is one of the reasons this show has
worked very well with today’s kids and families alike, because even our
audience’s parents approve of such contemporary role models, and their quirky
style of emotive, educative and entertaining storytelling. The new title song
by Shaan, Sameer, and Raju reflects everything great about this beautiful
relationship between Ankush, Bajrangi and our viewers.”
Selfie
With Bajrangi came into being from the idea that a mythological character could
be transmuted into a contemporary setting in a slice-of-life fantasy genre.
This genre was amplified by the coming of SWB and eventually created space for
shows like Gadget Guru Ganesha, a similar show about the relationship between a
set of orphans and the eponymous mystical being.
The
show chronicles the adventures of a nine-year-old boy Ankush and his special
friendship with the mystical kid Bajrangi who looks like and possesses powers
like Lord Hanuman and is invisible to everyone except the protagonist. Bajrangi
understands Ankush deeply and knows everything going on in his young friend’s
life. Although Bajrangi mostly hangs out with and helps his buddy Ankush in his
adventures, he has a friendly attitude toward any good child around who wishes
to have a close friend such as him.
Anish
Mehta, CEO of Cosmos-Maya says, “SWB is geared to grow as a full-bodied 360-degree IP with its reach
across online and offline business avenues, to eventually become a valuable
asset for partner brands to connect with. We already have ongoing collaboration
discussions with multiple brands in the ed-tech, e-commerce and the licensing
and merchandising space, especially toys and kids apparel. The show has the
makings of a flagship cartoon series and our studio and channel partners are
working closely to get it there.”
Dheeraj
Berry, Chief Creative Officer at Cosmos-Maya and creative director of the show
says, “Ankush aur Bajrangi dono hain number 1 – this hook of the song works
wonderfully to capture the essence of our two characters’ relationship as well
as the love kids have for them. The song heralds the arrival of the next season
of Selfie With Bajrangi with the festive fervour and fanfare that the show
deserves, and also celebrates the audience who watches this show and makes it
one of the top shows on Indian kids TV. The upcoming season will have more
diverse narratives than ever before with multiple creative theme buckets taking
our characters across multiple geographies within India, exploring newer
avatars across new episode genres and crossovers with other uber-popular
characters from parallel kids’ favourite shows from Cosmos-Maya.”
Commenting
on his collaboration with Selfie With Bajrangi and the ability to reach so many
young minds, Shaan says, “I have a soft spot for animated series, especially
kids' cartoons and that's what brings me on board for another one with
Cosmos-Maya for the latest season of SWB. The added incentive, of course, was
to work with the legendary Sameer Ji and the super talented Raju Singh. I had a
great time recording this new title track for this amazing hit show, it's
catchy and fun and I am confident that the kids will fall in love with the
energetic new tune.”