India's
leading multiplex chain with a presence in 69 cities, INOX has announced the
launch of its 8th multiplex in Jaipur and 14th multiplex in Rajasthan at JTM
Mall, Malviya Nagar, Jagatpura, Jaipur. This latest multiplex from INOX
contains 3 impressively designed auditoria with a total capacity of 585 seats,
including 35 luxurious recliners. Each of the 3 laser screens in the multiplex
is soaked in comfort and equipped with the best-in-class cinema technologies
for sound and projection. With this launch, INOX has strengthened its presence
in Rajasthan with a total of 14 properties and 50 screens.
The
auditoria are equipped with an advanced digital projection system for
razor-sharp visuals. The multiplex will possess a string of customer-friendly
digital features like paper-less check-ins, touch-screen and QR code-enabled
ticketing, and interactive food ordering. Guests would also get to experience
INOX's vibrant hospitality and gourmet offerings. The multiplex design delivers
a present-time recall of Rajasthan's regal design heritage in a contemporary
manner, with the use of traditional geometric flooring along with motifs and
patterns.
Commenting
on the launch, Mr. Lalit Ojha, Regional Director, North, INOX Leisure Ltd.,
said, "Jaipur has an extremely rich legacy as far as the cinema industry
is concerned. The city has a wider audience with a huge interest in watching
world-class cinema at the best state of art facilities, and INOX has played a
huge role in this journey. We are delighted to bring in our 8th multiplex in
the Pink City of India. The people of this beautiful city are true connoisseurs
of cinema. With the launch of 3 screens at JTM Mall, we will further continue
to delight our patrons with the best of INOX hospitality with a convenient
location, easy accessibility, state-of-the-art facilities, and high-end
technology. We are waiting to welcome the most passionate cinema-lovers of
Jaipur to the city's latest entertainment destination."
INOX
is adhering to every instruction prescribed by the State Government. We have
curated a hygiene initiative called #SafetyFirst that is a blend of the
measures prescribed by the Government authorities and additional measures
implemented by us. These measures include a 100% vaccinated team operating the
cinema and following the recommended seating restrictions. We also carry out
deep cleaning of cinemas and customer touchpoints like entrance, Box Office,
lobbies, auditorium, F&B counters, restrooms, and exit gates at all
locations. To amplify hygiene, we have implemented protocols like mandatory
masks, temperature checks, e-tickets, contactless payment & entry, and
enhancing the intake of fresh air. INOX aims to make the entire cinema-viewing
experience digitally enabled and touch-free. We have encouraged the use of
e-tickets by issuing them to the guests walking in at the counters before the
movie.
INOX
will offer private screenings for smaller groups of friends and families,
wherein we pamper the guests with our signature hospitality while screening a
movie of their choice. This feature helps to meet the need of audiences to get
together in a safe and secure environment while preserving social distance
norms. Guests can avail of this curated experience at any operational
INOX
cinemas across the country at the date and time of their choice. INOX patrons
can also order their favorite food from INOX through Zomato and Swiggy apps.
With
this launch, INOX will expand its presence to 154 multiplexes spanning 651
screens across 69 cities in the country.
About INOX Leisure Limited - INOX Leisure Limited (INOX) is amid India's largest multiplex chains with 154 multiplexes and 651 screens in 69 cities. INOX has redefined movie experiences in India, making it truly a 7-star experience. Each INOX property is unique with its distinct architecture and aesthetics. Apart from the regular screens, INOX also has INOX INSIGNIA for the discerning audience, KIDDLES for young patrons, MX4D® EFX Theatre for an immersive experience, and ScreenX for a panoramic view at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. The key multiplex features include plush, micro-adjustable leather recliners with a butler-on-call facility, gourmet meal choices by celebrity chef, designer staff uniforms. INOX recently launched Megaplex, massive experience-driven entertainment destinations at Palassio Mall, Lucknow, and at Inorbit Mall, Malad, Mumbai, which is home to the most number of cinema formats in the world.
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