EXTRAVAGANZA TAKES A FRESH TAKE ON CELEBRATING WOMEN IN ITS THIRD YEAR, PLEDGES IN SUPPORT OF UN’S HEFORSHE MOVEMENT
Established as a one of its kind celebration, Lux
Golden Rose Awards was born with the only award show to celebrate beauty and
excelling of Bollywood Divas who have charmed and inspired millions with their
mesmerizing charisma. This year, Lux announces the third edition of the
extravaganza, which has grown to be a momentous occasion not only for the
industry but for multitudes of fans worldwide. The extravaganza sees the
charming, king of hearts- Shah Rukh Khan talk about the women of Bollywood who
inspire him the most
The awards have been announced with a grand film,
wherein SRK walks down a glorious cinematic lane of iconic Lux divas. Right
from Sharmila, to Kareena and Alia- King Khan will be seen mesmerized by these
exceptional beauties and their beautiful traits across the decades.
Lux Golden Rose Awards has grown from strength to
strength, with the platform this year extending its stage to the biggest global
movement for gender equality- UN’s HeForShe. This year, the awards raised the
bar aiming to pledge solidarity of male members of the film fraternity with their
female counterparts and celebrate their presence and immense contribution.
Speaking about the Lux Divas, Shahrukh Khan said,
“On celluloid I have swept many women off their feet, but in reality women tend
to sweep me off my feet. In the past too, I have made my stance on equality of
genders clear. I strongly believe dues meted out should be according to merit
and not gender. Both genders have their own plus and minus points, though I
love the women who make work so beautiful. Women make you think, and make you
want to be a better person and for ages, and even now sadly they do not get the
dues or credit they deserve. Often they served the raw deal, which is unfair
for the whole society. I am glad that we are using the Lux stage, which
celebrates Indian divas to support UN’s HeForShe movement - an initiative which
is the need of the day to create a gender equal world. I am glad to pledge my
support and call out on audiences to pledge their support not only for divas
who add beauty and magic in their lives, but women from all over.”
Commenting on the awards the spokesperson said,
“To celebrate the many facets of a woman’s beauty through gorgeous Bollywood
Divas who are epitomes of beauty and charisma, we are happy to bring in the
charming, ladies’ man SRK on board as our host as we pledge our support to UN's
HeForShe movement. The idea is to stand in solidarity and celebrate women for
showcasing their beauty through passion, brave choices and individuality. Our
Lux divas are fine examples of such beauty and with the third edition we want
to stand with and celebrate them on a global stage.”
Presented by India’s very first beauty soap, Lux
which has a legacy of beauty for over 90 years, this celebrated event is
amongst the most awaited ceremonies of the Bollywood industry.
फ़्राइडे का जिमी चू गीत - देखने के लिए क्लिक करें
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