Tuesday, 13 November 2018

Ombré Lane Pre-Fall 2018 Collection


For Pre-Fall 2018, even the most banal office fashion (a white shirt, navy pencil skirt and single-breasted blazer) is now thesubject of a runway makeover – thanks to Pret-a-porter brand Ombré Lane.


As functional yet stylish work-wear gets its prominence in the Indian fashion circuit after years of oblivion, the “chic office” look comes back into vogue with their latest collection.


This range is company’s founder and CEO- Shweta Sharma’s answer to the millennial-shaped gaping hole for “Work-wear Fashion” in India. A Wharton and IIT graduate, Shweta understood early on that functionality and fashion had to be amalgamated to create a range of smart, stylish and yet extremely practical range of daily essentials for the new age working women. With a motto to ensure that women feel comfortable and confident to face challenges at the office, the collection is carefully tailored to adhere to the various problems that may arise at the workplace. 


The collection is created with a keen emphasis on longevity and style- such as no gape buttons, linings and thoughtfully placed pockets on panty lines, functional pockets to keep phone and keys, holders to secure bra straps in sleeveless tops and dresses, invisible elastic to manage weight fluctuations and menstrual bloating. 


These are the aspects that are lacking and ignored by most mass manufacturers in the country. The design team hasdone intensive research on body shapes, sizes and functional requirements of a working women in India – case in point: Over 70% of Indian women have a pear shaped body and an average height of 5 feet 2 inches and over 75% of western work wear which is available in the marker is made for a woman of 5 feet seven inches of height and rectangular body shape i.e. common in the west. 



Sharply-tailored blazers, perfectly fitted pencil skirts, fluid blouses and sleek shirts in neutral colours and prints, commemorates an era of stylish work-wear fashion in India. 


लीज़ा मलिक ने शूट किया सिंगल 'माई लव डोंट कॉस्ट ए थिंग' - पढ़ने के लिए क्लिक करें 

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