In a major
development as part of the strategic partnership between Discovery, Inc. and the
PGA TOUR, GOLFTV today announced an exclusive multi-year global content
partnership with 80-time PGA TOUR winner and 14-time Major champion Tiger
Woods.
Starting in January 2019, GOLFTV powered by PGA
TOUR, the new global live and on-demand video streaming service jointly
developed by Discovery and the TOUR, will collaborate with Woods on a wide
range of programming, content creation and storytelling opportunities that will
offer fans an authentic and regular look into the life, mind and performance of
the game’s ultimate icon.
The GOLFTV partnership will reveal Woods as fans
have never seen him before, providing an unparalleled opportunity to get close
to Woods’ practice routines, preparation and life on the road through a variety
of programming showcased exclusively on GOLFTV.
“I’ve been watching Discovery and David Zaslav
build up a global sports platform with Eurosport, the Olympics and the launch
of GOLFTV with us at the PGA TOUR, so I think they’re the perfect partner to
help grow the game. They’re global, they get sports and know how to build new,
younger and big audiences. It’s a
perfect fit and I’m so excited to be a real partner with the Discovery Sports
team,” said Woods.
“I love the vision of GOLFTV and the ambition for
it to become the premier destination for golf entertainment worldwide. To have
my own platform to communicate is the culmination of a lot of hard work from my
team and the team at Discovery. We’re
going to build content for everyone, whether you’ve been playing golf for a
long time or just starting out. I’ll be sharing stories and giving insight into
my approach that has never been seen before. This is such an exciting time for
golf and for me, so to be part of the vision to grow the game all around the
world is fantastic. I can’t wait to share my knowledge on GOLFTV,” he said.
“I want to talk to golf fans and golfers
everywhere, directly, and straight from me. That’s important to me. Talking
about what we care about: what’s happening on the course, how to play better,
how can I shoot lower scores tomorrow, how can I beat my friends? David explained how GOLFTV is for the fans
and the players, a single place they’ll all want to go, and he’s building
something everyone will want,” Woods remarked.
Among the plans, Woods and GOLFTV are collaborating
to develop:
Weekly practice and instructional videos to
improve your game;
Exclusive access into Tiger’s preparation
routines;
Behind-the-scenes access before and after PGA TOUR
rounds;
Unique and exclusive post-round commentary.
“Getting the chance to do instruction is
exciting. I’ve always been focused on my
own game and this experience can help players everywhere. Whether you’re a long-time player or a
beginner, there are some things that help us all play better. It’s one way I want to give back to people
who love the game like I do. If I can
help the next generation enjoy the game more and play better, that’s pretty
special,” Woods concluded.
A first for Woods on video, this content will be
exclusively owned by GOLFTV globally, including in the United States, where
Discovery has the opportunity to execute an owned or partner distribution
strategy.
David Zaslav, President and CEO, Discovery, said:
“I am excited to welcome Tiger to the Discovery family and to GOLFTV, a true
superstar joining our company of world-class storytellers and brands. At the
heart of Discovery is high-quality storytelling, told through the most
authentic, credible and trusted voices.
Tiger is the ultimate example of a world-class athlete and cultural
figure with whom audiences are enamored, and follow closely around the world.
Our global partnership with Tiger is a perfect example of our strategy to
collaborate exclusively with top talent to extend global media platforms, and
take advantage of our international distribution and technology infrastructure
and aggregate audiences and build long-term value.
“With Tiger joining us, I am confident that GOLFTV
will be the new gold standard for comprehensive sports streaming, nourishing
golf fans when and where they want to consume what they are most passionate
about,” Zaslav added.
This partnership with GOLFTV comes at an ideal
time in Woods’ career, on the heels of a comeback season that saw him return to
form in spectacular fashion, culminating in a history-making win at the 2018
TOUR Championship in September.
Alex Kaplan, President and General Manager,
Discovery Golf, said: “It’s a privilege for us to welcome Tiger to the GOLFTV
team. No one else in the game resonates globally the way Tiger does or has the
global fan base, and he has great wisdom to share, on and off the course. We’re thrilled to give him the global platform
to do just that, and to provide our audience in more than 200 markets and
territories a closer look at Tiger on the greens and behind the scenes.
“Our long-term partnership with Tiger reflects our
broader ambition as we roll-out the service over the coming years, seeking to
grow GOLFTV into a true ecosystem for all things golf: watching, learning and
playing,” Kaplan added.
GOLFTV powered by PGA TOUR will be available to
fans starting January 2019*. It will present more than 2,000 hours of live
action each year as well as a wide range of premium content on-demand,
featuring the sport’s most exciting moments, superstar players and tournaments
on every screen and device. Live coverage of the PGA TOUR will be extensive and
include THE PLAYERS Championship, the FedExCup Playoffs and the Presidents Cup.
DISCOVERY SPORTS is the global leader in live
sports with extensive brands and exclusive partnerships with premium sports and
events including: Eurosport and the Eurosport Player, the Olympic Games, the
Tour de France, Giro d’Italia, La Vuelta a España, The Championships -
Wimbledon, US Open, Roland Garros, Australian Open, ATP Tour, Bundesliga,
English Premier League, UEFA Europa League, Eliteserien, PGA TOUR, Six Nations
Rugby, FIS Ski World Championships, Moto GP and Formula E to name only a few.
ग्रैंड हयात में दे रहे रणवीर- दीपिका रिसेप्शन - क्लिक करें
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