As part of the LIVE entertainment industry it
feels strange to sit at home. As we respect this lockdown, we are all
struggling with multiple things: How do I do my work online, which piece of
information is true and which is not, how do I help others around me, where do
I put out my art so it can reach more people? Some are still privileged to have
some savings, food to eat and have already embraced digital commerce.
There are also many more that are out of work and
perhaps out of ideas. Novel viruses call for novel solutions, and no one person
or organisation can make a substantial change. It’s time for all of us to stand
together- industry-wide and support each other, and at the same time our
audiences.
‘StayIN
aLIVE’ is a platform for artists to come together to make a difference in the
lives of those affected as well as each other in this unprecedented pandemic
affecting the world. The platform aims to address three key phases which are:
EDUCATE: Artists from different fields – music,
dance, comedy, etc – come together to use their skills and creativity to aid
the spreading of correct, verified messages about battling COVID-19, the issues
surrounding the pandemic and precautions one can take as normal citizens.
‘Educate’ will also enable artists to share their knowledge, coping skills and
new revenue earning skills with other artists who are struggling in these
times, thus creating a chain of support.
INSPIRE: This phase aims to bring together artists
to share their content online, to entertain and engage the audience with the
sole objective of coming together to spark some joy in these difficult times.
It’s not about a performance alone - it is about inspiring the audiences,
fellow artists and the world at large with content that can help everyone sail
through the current times and post that.
SUPPORT: Support has multiple facets – emotional,
financial, collaborative and our hope is we can come together to offer what we
can to those who are in dire need.
With the help of ticketing platforms, BookMyShow,
Paytm Insider and digital streaming platforms, we aim to raise funds via a PAY
AS YOU WISH model. The funds will be disbursed to the most pressing issues in
the country with due diligence done by the collective. Further, the platform
will also strive to use the funds effectively for artists, freelancers, gig
economy workers who have suffered from major setbacks during these times.
Roshan Abbas, Founder of Kommune, shared, “This
unique time had all of us thinking and introspecting and when a bunch of us
started talking, we knew we had to come together to do something. Partners like
OML, Kwan, Big Bang Music, Tabhrasa, BookMyShow, Paytm Insider amongst others
extended their resources and here we are today. We urge artists across the
country and the world therefore to come forth and participate freely and show
the world that art and artists are important for humanity.”
Gaurav Wadhwa, Founder & CEO, Big Bang Music
further added, “As an industry collective of artists, agencies and consumer
media platforms, we're essentially putting together a creative think tank to
re-imagine live experiences for consumers in this new all-digital world. The
idea is to help artists from across fields of music, performing arts, comedy,
etc, continue working, build monetisation through disruptive formats and
programming to support them in these troubled times. Artists can contribute via
talks and workshops for the benefit of the rest of the community. It is a time
to build a new LIVE ecosystem.”
Shreyas Srinivasan, CEO, Paytm Insider, adds “Now
more than ever is the time to collaborate for a better future for the live
entertainment industry. stayIN aLIVE is a fantastic start to this, and we’re
glad to be a part of this wonderful initiative.”
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