Viacom 18 COO Raj Nayak, Singer Shilpa Rao, Gautam Hari Singhania, Prasoon Joshi, Kailash Kher, Jasbir Jassi, Nikita Gandhi |
“Music is
the purest form of art, and therefore the most direct expression of beauty,”
Rabindranath Tagore once wrote. Music played an important part in Tagore’s life
and needless to say, he wholeheartedly believed in the transformative power of
music. To showcase this very power in all its glory, Musiconcepts, founded by
passionate media veterans – Ambika Srivastava, Mala Sekhri and Aparna Joshi -
focusing on the promotion of India’s musical heritage and the showcase of
musical experiences at par with the world’s best, is back with yet another
exciting edition of Raymond presents MTV India Music Summit – Many Musical
Journeys. One True Note. Musiconcepts will once again hold court at the scenic
locales of The Fairmont in Jaipur on 12th, 13th and 14th October 2018, where
musicians from across the country will congregate with a common goal in mind –
to celebrate India’s rich and diverse musical heritage.
With an array of rich musical experiences planned
for enthralling the audience, Raymond presents MTV India Music Summit will
allow attendees to discover interesting sounds, engage in exchange of ideas and
savour excellent music through a series of concerts and conversations.
Attendees will get an opportunity to witness a different side to the God of
Violin L Subramaniam as he showcases his flair with fusion, understand the
world and viewpoint of reigning begum of Hindustani Classical music Parveen
Sultana, watch sitar maestro Shujaat Khan’s famed gayaki in a concert inspired
by Ustad Vilayat Khan, Ustad Amir Khan and Bhimsen Joshi, be seduced by Usha
Uthup’s husky voice as she recreates Trinca’s of the 60s and as she engages in
a lively discussion interestingly titled ‘Kanjeevaram conquers Kolkata’, enjoy
an exciting session titled ‘From Baithak to Bollywood’ with Shankar Mahadevan,
and discover something absolutely new about Kailash Kher and many more
brilliant artists as they get ready to surrender themselves to music that
transcends all boundaries of human experience. Music lovers will also get a
chance to experience Robin Barnes, well known Jazz musician all the way from
New Orleans, live in concert as a part of the country partner experience.
Mala Sekhri, co-founder of Musiconcepts, spoke
about the line-up this year saying, “The richness of the content that we have
for Raymond presents MTV India Music Summit is evident from our pick of topics,
genres and artists. Each session has been carefully curated to highlight a
particular aspect of Indian music. I’m sure the audiences will appreciate our
effort as they get to witness the likes of Shujaat Khan, Usha Uthup, Kailash
Kher, Dr. L Subramaniam, Shankar Mahadevan, Bhimsen Joshi, Suresh Wadkar…and
many more stalwarts of Indian music, performing life and engaging in lively
discussion and debate about music!”
Explaining the purpose behind hosting such a
Summit, Aparna Joshi, co-founder of Musiconcepts said, “We founded Musiconcepts
with the singular aim of aiding the discovery of India’s beautifully diverse
and rich musical heritage. We should consider ourselves extremely fortunate to
belong to a country which reverberates with so many unique musical traditions.
We wanted to create a culture of discovery that would allow lovers of music to
embrace these traditions. The idea of Raymond presents MTV India Music Summit
was born because we wanted to provide platforms for listeners to explore sounds
and musical ideas – both new and old.”
Keeping in mind the purpose to create ‘listeners
of excellence’ who can appreciate the vast richness of India’s musical landscape,
Mentor to the Summit, Prasoon Joshi and musician par excellence – Shankar
Mahadevan member of the Advisory Board of the Summit came together to create an
anthem titled ‘Ek Sachha Sur’ to highlight the mission of the Summit. The two
stalwarts, along with the founders and other prominent members associated with
the Summit have worked night and day to create a musical weekend that attendees
are likely to never forget.
Speaking about the Summit, Prasoon Joshi, Mentor
said, “Right from its inception, Musiconcepts has been working hard to create a
platform to bring India’s diverse musical heritage together – a showcase like
no other which allows for free-flowing conversations, debates, exchange of
views and a joint celebration of our musical heritage. Raymond presents MTV
India Music Summit is the culmination of months of thoughtful curation of
sessions and performances. A truly immersive musical experience, the summit
promises to have everything from Sunrise concerts, to Baikthakis, to
Jugalbandis, to riffs and jams, Sundowner alaaps and much more!”
Speaking about the Summit, Ambika Srivastava,
co-founder of Musiconcepts said, “India’s cultural richness is reflected in the
abundance of its musical diversity. While we are exposed to a lot of ‘music
genres’ today thanks to technology, there is still much to discover, new
musicians to be heard, new compositions, sound and lyrics. From the Nuances of
the Gharaanas to the Golden Era of Bollywood, from meditating with music to
experiencing the healing power of music, Raymond presents MTV India Music
Summit is a three-day convergence of brilliant musicians and a celebration of
musical traditions strung together in a free-flowing format that encourages
debate and discussion and allows listeners to explore music like neve before.”
Raymond presents MTV India Music Summit is a
congregation of music lovers and musicians under one marquee and the kind that
straddles a rare variety of genres – from Hindustani and Carnatic classical to
jazz, folk, devotional, electronica and more -- and will enthrall audiences for
three days in the beautiful city of Jaipur. Designed to dissolve the distance
between the stage and the audience, where the energy of the music, musicians
and music lovers becomes one, the Summit aims to create new sound and content,
get artistes out of their comfortable templates, disrupt the existing myths
surrounding genres and create platforms to showcase themselves the way the
world hasn’t seen or heard before.
Speaking about the Summit, Mr. Gautam Hari
Singhania, CMD Raymond Group said, “Our long-term partnership with India Music
Summit strategically binds in our vision of nurturing, promoting and curating
different forms of national art and craft in diverse fields like khadi, sports,
music and cinema. Inspired by Raymond brand rich legacy of over 9-decades, we
are now building an inclusive and experiential lifestyle brand in the current
millennia.”
Sanjay Behl, CEO Raymond Lifestyle added, “Raymond
is delighted to present the India Music Summit 2018 and announce the start of a
5-year strategic partnership with this unique and engaging platform. This
national platform brings in artists and experts from varied genres on a common
ground to entertain true music lovers.
We are honoured to be a part of movement which celebrates Indian Art and
Culture and provides the most credible global platform to promote Indian
Music.”
Commenting on the 2nd edition of the summit, Raj
Nayak, COO – Viacom18, said, “Our association with MTV India Music Summit is
reflective of our brand promise to offer differentiated, enriching and relevant
content to our audience. In its second edition as well, we intend to identify,
experience and bring forth versatile artists and varied sound forms that are
deserving of global acclaim. We are happy to have trusted sponsors on board who
also believe in the transcending power of music. I urge any and every one with
the slightest musical bent to be a part of MTV India Music Summit and have an
experience of a lifetime.”
Speaking about MTV’s association with India Music
Summit, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18
said, “In terms of developing music and its aficionados, we have had a
successful journey through our landmark shows such as Coke Studio, MTV
Unplugged etc. Catering to an ever-evolving youth culture, MTV’s association
with The India Music Summit is an extension of our brand promise of celebrating
music in all its glory. With an aim to up the ante each passing year, we are
privileged to bring the second edition of The MTV India Music Summit for all
music lovers world over. This year promises to be a bigger and better
celebration of melodies, recognising the maestros from different walks of life
showcasing their prowess in music and thus making it a lifetime
experience.”
An exciting element of the Summit is to explore
the cultural influence of music across the globe where every year the Summit
aims to include one country and seek synergy or understand the differences.
This year, the Summit is happy to welcome Brand USA as a ‘Country Partner’, to
take attendees through the various destinations of America – highlighting their
history and their musical journey.
"The Summit is one of the finest platforms
showcasing the range of music in India. This year Brand USA is proud to partner
with this prestigious event to showcase the diverse musical genres and culture
available across the length and breadth of the United States of America. Brand
USA and McGillivray Freeman Films joined forces in to create a film ‘America’s
Musical Journey’, which traces the roots of American music and explores the
country's great musical cities—which produced many magnificent art forms such
as jazz, the blues, country, soul and rock and roll. Through the universal
language of music, we now welcome Indians to these great cities.” said Sheema
Vohra, Managing Director- India, Brand USA, the destination marketing
organization of the United States of America.
Raymond presents MTV Indus Music Summit – Many
Musical Journeys. One True Note is proud to have on board a host of partners
and sponsors including:
Patron: Patrika Group
Media Partner: News 18 Network
Sponsors: Volkswagen Passat, Rajasthan Tourism,
Britannia, Nescafe Gold & LIC.
Partners: Pashma, NCPA, Sangeet Natak Akademi,
Modern Stage Services, Black Dog, ArtKonnect, Concept Travels and Conferences.
The sands of Rajasthan are going to be steeped in
music as Raymond presents MTV India Music Summit – Ek Sachha Sur gets ready to
open its doors to music aficionados from October 12to 14, 2018, at The Fairmont
in Jaipur.
To book tickets for the event, please log on to:
BOOKMYSHOW
ABOUT MUSICONCEPTS
Musiconcepts has as its founders India’s top media
professionals who with their combined experience and expertise of Media
Marketing, Content development, Television anchoring, International licensing,
Publishing, Advertising and large-scale Events also share a common passion for
Music and the arts.
In developing the mission statement for the
company, the founders believe that there is no better time to start new
conversations around music and musicality in India and around the globe.
While India continues to have “Musicians of
excellence” in every genre, it is our responsibility to create “listeners of
excellence” which is imperative for this art to survive now and in the future.
We have a responsibility to both the arts and
future generations to help preserve, nurture and grow this art – in a manner
that is relevant to the current generation, in a language that they understand.
THE FOUNDERS
-
MALA SEKHRI
-
AMBIKA SRIVASTAVA
-
APARNA JOSHI
-
NIPPIE SINGH
- DEEPAK
SAHAI
MENTOR PRASOON JOSHI
ABOUT MTV
MTV, world’s premier youth brand, is a dynamic and
a vibrant blend of music and pop culture. With a global reach of more than
half-billion households, MTV is a cultural home to the millennial generation,
music fans and artists. 50 MN fans
following MTV across show pages on social media have made it one of the top
brands in social influence as well. MTV consumer products are available across
35+ unique categories through strategic brand licensing tie-ups, leading to
combined retail sales of 100+ crores present across all key online and off-line
channels of distribution. In 2015, MTV also launched its first ever café in the
world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with
properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain,
lead and collaborate with young people through its evocative communication and
youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged,
MTV Girls on Top, MTV Love School and keep them engaged through various cause
led initiatives such as MTV Rock the Vote and MTV The Junkyard Project. For
information about MTV in India, visit www.mtv.in.com.
ABOUT VIACOM18
Viacom18 Media Pvt. Ltd. is one of India's fastest
growing entertainment networks and a house of iconic brands that offers
multi-platform, multi-generational and multicultural brand experiences. A joint
venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment
in India by touching the lives of people through its properties on air, online,
on ground, in shop and through cinema.
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