Shilpa Shetty Kundra’s wellness series has reached
exponential heights. After capturing the attention of fitness enthusiasts on
home turf, the Youtube channel will now be part of an app by DU, one of Middle
East’s largest cell phone service providers.
Shilpa is a popular name in the Gulf thanks to her
fitness programmes and brand endorsements, making this an immensely lucrative
deal. The app is currently using the material available on Shilpa’s Youtube
channel, but the wellness guru is hoping to also customize content for the
Middle East in the near future.
Says Shilpa, “News of the partnership came to me
as a surprise. The app [by DU] is doing well, so, we thought it would be a good
idea to collaborate with them and reach out to a larger audience. We are happy
to share our content, which includes [cues on] yoga and strength training, and
recipes of healthy foods. They saw our content and realised that it caters to
their clients."
Bollywood biggies to attend Indian Film Festival of Melbourne- पढ़ने के लिए क्लिक करें
No comments:
Post a Comment