The
leading international distributor of
Hindi films, Yash Raj Films has teamed with California based MediaMation
to program the next Indian Blockbuster title WAR in MX4D. Yash Raj Films 'War', promises to be the
biggest action spectacle of all times for the Indian film industry. The
high-octane adventure has two of the greatest action heroes of the country,
Hrithik Roshan and Tiger Shroff, pitted against each other in a massive
showdown. WAR will see the two superstars push their bodies to the limit and pull
off jaw-dropping, death-defying stunts in a bid to beat each other. WAR has
been produced by Yash Raj Films. The film, which also stars Vaani Kapoor
opposite Hrithik Roshan, is set to release in Hindi, Tamil, and Telugu on the
big National Holiday of Gandhi Jayanti, October 2nd, 2019.
"While planning for our
film, WAR, we were determined that we would make an adrenaline-pumping,
visually stunning action extravaganza that’s never been seen in an Indian film
before. We’ve got a huge car sequence featuring Hrithik Roshan and Tiger
Shroff, India’s best-known action heroes, that has been shot entirely on ice.
We shot this in Finland, which is in the Arctic Circle. Our production team
informed us that this is the first-ever film worldwide to attempt such a complex
action sequence on this scale in the extreme climate of the Arctic. We look
forward to showcasing these visually stunning moments in MX4D EFX and believe it will be the most enjoyable
viewing.” said director Siddharth Anand.
MX4D immersive auditoriums feature luxurious
state-of-the-art seats equipped with a full range of motion and effects
including scent, neck and leg ticklers, vibration, and air/water blasts to
offer a new form of entertainment not accessible in-home. Additional
atmospheric effects include wind, fog, rain, and strobe. Due to it's patented
armrest, MX4D is the only company to
offer each and every viewer the same four dimensional experience. MX4D was introduced in India by the country’s
fastest growing cinema chain, INOX, at its Inorbit Mall, Malad, Mumbai
multiplex. The audience response to the technology has been incredibly
positive, to India’s first MX4D
auditorium.
Alok
Tandon, Chief Executive Officer – INOX Leisure Ltd adds, “Offering the best and
the most unique cinema watching experience to our patrons has always been our
endeavor. It is such a huge privilege to see the MX4D format making its Indian cinema debut in our
premises with WAR. We are eagerly looking forward to this stunning combination
to roll out. With its spectacular features, MX4D will depict the movie in the truest of elements
and take the cinema viewing experience to unprecedented levels.”