Ishq
104.8
FM, India’s 1st
romantic radio station, is all set to launch the 2nd season of its iconic
radio show, Calling Karan, hosted by ace film-maker Karan Johar. Captivating
listeners with interesting advice on modern day love and relationship issues,
the show garnered immense popularity during its first season. The second season
promises to be even more intriguing with edgier content; this new season holds
the promise of being even bolder than before!
Drawing
inspiration from his own life’s experiences, he gave listeners some straight up
advice on love and relationships in his inimitable style, interspersed with
celebrity call-ins and interesting trivia. A host of celebs, including Alia
Bhatt, Varun Dhawan, Anushka Sharma, Akshay Kumar, Katrina Kaif and many
others, were featured in the first season of this radio show. KJo, known for
being real and unfiltered, came across as radio’s new BFF!
Snippets
of Calling Karan season 1 were available on social media as well, helping
the show to generate a lot of buzz online. The show also received critical
acclaim from both trade and social media. It won a Gold at Excellence in Radio
Awards last year in Most Creative Campaign category and a Silver in Best Interactive
Idea category.
For
the launch of 2nd
season, Ishq FM curated an event called The Love Conference, which featured
Karan Johar, Imtiaz Ali, Neha Dhupia, Ranvijay Singha & Miss Malini in an
intriguing panel discussion on modern day relationship issues. It was followed
by a stand-up act by Anirban Dasgupta and an unplugged musical performance by
Jonita Gandhi.
Speaking
about the launch of Calling Karan season 2, Shivangini Jajoria, National Head, Operations,
Ishq 104.8
FM said, “Ishq FM is constantly trying to raise the bar for engaging content.
Be it Calling Karan, or Gaydio – India’s first mainstream LGBTQ show, or
Romance in Rome – which is probably India’s biggest travel quiz show, our shows
have struck an instant chord with the young adults. Ishq’s promise of ‘70% less ads’ is a win-win
for both listeners and advertisers. Listeners love the long music sweeps and
advertisers love the fact that their ads stand out in a less-cluttered
environment.”
Commenting
on the launch, Karan Johar said, “Ishq FM gave me an opportunity to be more
accessible to the people. In Calling Karan season 2, I am not playing it
safe. I am saying things as it is and it is going to be bold. I would say
people should call me because they are going through a crises, just like how
I'm going through a mid-life crises. We can all solve our crises together.”
Calling
Karan season 2 is
slated to go on-air from 13th August, Monday to Friday, at 10 am and 8 pm. The show will be
promoted extensively through a multi-media marketing campaign. With such
ground-breaking shows and big-bang marketing promotions, Ishq FM is indeed
re-defining radio in India.
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