Actor Sidharth Malhotra stars in the brand’s
unique and disruptive marketing campaign strategy, where a male celebrity is
the face of a makeup campaign - for the first time ever.
Drawing attention to
the cruelty-free philosophy of MyGlamm, Sidharth Malhotra being the sport that
he is, said he liked the tongue-in-cheek approach of the #TestedOnSid campaign,
which highlights the 'Guilt-free Glamour' aspect of the brand.
Talking about the same, Sidharth says, "I
first thought I had heard wrong when a makeup brand wanted to feature me in
their campaign. I mean, it’s one thing to be a metrosexual man, but makeup?
Really?,Then I saw the premise, which is #TestedOnSID, and signed up as a
willing guinea pig because I’d any day sign up for a product that is not tested
on animals. I think the colours represent today’s young ladies: confident,
strong, self-assured, and unafraid to express themselves. I hope their men
clear the ‘test’ with flying colours .
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