Banijay Asia, through Turmeric Media, collaborates
with actor
and politician, Kamal Haasan, to create scripted and non-scripted
cross- genre/platform content
Banijay Asia has been quick to position itself as
the leading content creation hub in India and South East Asia following its
launch two years ago. After developing successful business partnerships with
six brands across genres, Banijay Asia today announces the collaboration with
Turmeric Media Networks Private Limited
and Kamal Haasan to produce content across screens and languages.
Combining the massive fan base of Kamal Haasan and
Deepak Dhar’s expertise in content creation and production, the two parties
will join forces to gain a strong foothold in the South. The partnership will
also see the two entities come together to create long and short-form content
across OTT and television.
“We wanted to partner with someone who knew the
crux of the content creation and production business. Hence we were in a
conversation with Deepak for a while now. With his extensive knowledge in the
field, we could see the potential of venturing into a new space of creating
regional content in India with Banijay Asia. His understanding of the craft and
network have been invaluable in making it a reality. We are excited to
collaborate with them to create revolutionary content across all screens and
languages,” signs off Kamal Haasan.
Commenting on the partnership, Deepak Dhar, CEO
and Founder of Banijay Asia states: “In less than two years, we have created
content across genres which has been widely accepted by the viewers. With this
partnership, we are confident we will be able to create material which will
suffice demands and be appreciated by vast audiences. Along with the mainstream
market, we would also like to target the regional base, creating ground-breaking
titles for the masses. We at Banijay Asia are proud to have partnered with a
personality like Kamal Haasan, who has been a part of our industry for close to
60 years.”
R.Mahendran, Founder Turmeric Media adds: “We are
so excited to partner with Banijay Asia. Deepak has an unblemished record of
creating success out of many new initiatives in the content space. This
association is going to be no different. It is an honour for us to showcase Mr.
Kamal Haasan’s expertise in the entertainment business. We are confident that
this team shall conjure up some brilliant content that will keep the viewers
“spellbound”.
ABOUT BANIJAY ASIA:
Banijay Group, a leading content producer and
distributor, entered the Indian & South East Asian market in 2018
under the guidance of Deepak Dhar. The content creator conglomerate witnessed
various associations including Salman Khan’s SK TV that recently brought back
‘The Kapil Sharma Show’, MS Dhoni’s Dhoni Entertainment Pvt. Ltd. that
co-produced Roar of the Lion, on Hotstar Specials and their recent
collaboration with Group M’s – Motion Content Group, Wavemaker, Talpa and The
Natural Studios with Bear Grylls. Apart from that, Banijay Asia has also
produced various eminent shows like Ruskin Bond’s Ghost tales, Hostages, ARRived
with AR Rehman, as well as region specific shows including The Great Indian
Laughter Challenge (Telugu) and Divided (Tamil) amongst others.
ABOUT TURMERIC MEDIA:
Turmeric Media was formed in the year 2016 to
be the hub of defining contents agnostic to screens. The team is led by Mr.
R.Mahendran and other leading industry veterans.Turmeric Media was formed with
a vision to identify content and talent that fulfils two criteria namely; 1) Creative
Excellence 2) Commercial Viablilty.
Turmeric Media has been associated with certain mega hit films like Raja Rani,
Cuckoo, Mersal, Theri among others.
