CJ
4DPLEX (www.cj4dx.com), the world's leading cinema technology company, with
Yash Raj Films, the leading film production company of India, today announced
“WAR” will be coming to theaters in innovative multi-sensory cinema experience,
4DX. The film will release on October 2nd on Gandhi Jayanti, a national holiday
in India.
Yash
Raj Films’ “War” in 4DX will be available in:
India
(PVR Cinemas and Cinepolis Cinemas)
Oman,
Qatar, and Lebanon (VOX Cinemas)
Across
the UAE (VOX Cinemas)
Yash
Raj Films "War" boasts A-list Indian talent headlined by actors
Hrithik Roshan, Tiger Shroff and Vaani Kapoor along with director Siddharth
Anand and producer Aditya Chopra. The film includes an array of gripping action
sequences such as a car, motorcycle, and helicopter chase sequences, along with
explosions and fistfights, making 4DX the perfect place for audiences to
experience the adrenaline rush of the film. A powerful combination of motion
and environmental effects will have movie fans experiencing the spectacular and
thrilling action sequences of speeding cars and helicopters in flight,
capturing the turbulence and the perilous swaying of the climactic helicopter
chase sequence that everyone’s buzzing about.
"We
were very clear from the start that we want to give Indian audiences action
that they have never seen before. Our film has a huge car sequence that sees
Hrithik Roshan and Tiger Shroff perform an adrenaline-pumping action stunt that
has been entirely shot on ice. We shot this in Finland, which is in the Arctic
Circle and we were informed by our production team that we were the first-ever
film in the world to shoot an action sequence of this scale in the Arctic. We
look forward to revealing this movie in 4DX, and we strongly believe 4DX will
be the best way to enjoy our film," said director Siddharth Anand.
4DX
is a cinematic experience growing in popularity for moviegoers seeking to be
transported into the film. In the month of July, 4DX performed to an all-time
record-breaking month, drawing in $38M at the global box office. 4DX's advanced
theatre technology enhances the onscreen visuals of action-packed blockbusters,
transcending the traditional cinema experience through special effects
including motion-synchronized seats, wind, fog, rain, lightning, snow,
vibration and scents. Each 4DX auditorium incorporates motion-based seating
synchronized with more than 21 different effects and optimized by a team of
skilled 4DX producers, maximizing the excitement within the movie, beyond the
limits of audio and video. The result is one of the most innovative cinema
formats in the industry, drawing fans into the action on the big screen,
providing an exciting multi-sensory movie-watching experience. To date, more
than 78,000 4DX seats operate in 675 auditoriums, spanning 65 countries.
About
CJ 4DPLEX
CJ
4DPLEX is a leading, next-generation cinema technology company, headquartered in
Seoul with international offices in Los Angeles and Beijing. The company has
created innovative film technologies for theaters worldwide that include ‘4DX’,
‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that
were never before possible.
4DX
provides moviegoers with an advanced, multi-sensory experience, allowing the
audience to connect with movies through motion, vibration, water, wind, snow,
lightning, scents, and other special effects that enhance the visuals
on-screen. Each 4DX auditorium incorporates motion-based seating synchronized
with more than 21 different effects and optimized by a team of skilled
producers, maximizing the feeling of excitement within the movie, beyond the
limits of audio and video. More than 660 Hollywood and local titles have been
screened in 4DX. To date, more than 78,000 4DX seats operate in 675
auditoriums, spanning 65 countries.
ScreenX
is the world’s first multi-projection theater technology used within a theatre
setting, marking it as the most visually advanced theater experience of CJ
4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by
utilizing a proprietary system that expands images of feature films and
pre-show advertising to the left and right walls of the theatre, creating a
surrounding, panoramic, 270-degree viewing experience. To date, ScreenX has
been installed in 252 screens around the world in 24 countries.
