Eros International Plc (NYSE: EROS) (“Eros”), a
Global Indian Entertainment Company announced today that Eros Now, its digital
over-the-top distribution service, is further expanding its content strategy
with the launch of Eros Now Quickie. In an ambitious move to capture the highly
popular short format segment, offering enhanced viewer experience with quality
short stories, Eros Now will launch over 50 Quickie series set
to roll out by 2019, the first two of which premiere today.
Close on the heels of the successful launch of its
long form Original Digital Series, a comedy Side Hero and crime drama Smoke,
the OTT platform will continue to invest in high quality, Originals that
include shorter episodes with the launch of the new Quickie category.
Topical and culture driven fiction as well as
non-fiction stories, ranging across genres including comedy, slice of life,
docudramas, travel, food and more will cater to audiences with diverse
interests and choices. With each Quickie episode ranging between 8-10
minutes and six to ten episodes per series, the snacky recreational content
would be ideal for on the go ‘quick’ viewing. The wide spectrum of content
offering is a first-of-its-kind initiative by an Indian Video on Demand that
specifically caters to the handheld device consumption eco-system and a service
that strives to revolutionise content consumption in the digital medium.
The first of the Quickie, Date Gone Wrong, an
anthology of quirky stories of various people who had an experience of their
first dates going wrong in the strangest and most unexpected manner will start
streaming from today. Another of the Quickie, titled Paisa Fek Tamasha Dekh, a
fun series celebrating the prankster in you will also stream from today.
Commenting on the launch, Ridhima Lulla, Chief
Content Officer, Eros Group said, “Eros Now Quickie reiterates our commitment
towards providing real value to our audiences by creating unique and original
concepts that engage and stand out. We want to continue developing compelling
content, expand audience engagement and add novelty to the platform by
refreshing the service continually. Quickie is yet another initiative towards
our promise of a one stop destination for all entertainment”.
मनुल चुदासमा का टीवी डेब्यू - पढ़ने के लिए क्लिक करें
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