One Impression, world’s leading influencer
marketing platform has partnered with Pinterest, the visual search engine, to
build a stronger creator and brand ecosystem in the country. One Impression
will be helping influencers understand the nuances of the platform, thereby
creating an ecosystem for creators that brands can leverage. As a part of the
partnership, One Impression will also collaborate with creators so they can
grow within the Pinterest ecosystem. To facilitate the same, One Impression has
also been chosen as an Influencer Marketing API Partner in India by Pinterest.
Pinterest is growing in India where it already has
millions of monthly users. Pinterest is a visual discovery engine where more
than 320 million people come each month around the world
to find inspiration to create a life they love.
Pinterest is used by creators around the world, including India to
engage with audiences who are looking for ideas for new recipes to try, fashion
and beauty looks, travel destinations, home decor inspiration and much more.
One Impression has over 12
Million content creators in their network globally and has active campaigns in
over 10 countries. Currently, the company closely works
with over 140 enterprise customers and fast-growing startups
across categories in helping them drive all influencer led initiatives. One
Impression is one of the only companies globally that has a data science
powered system helping in better influencer discovery, matching & pricing,
that eventually leads to higher success for all campaigns.
Commenting on the partnership, Apaksh Gupta,
Founder & CEO, One Impression said, “The influencer ecosystem is growing
rapidly both globally and in India. Social platforms & brands are investing
time & energy in creating influencer led solutions. Our partnership with
Pinterest will give influencers the opportunity for broader exposure to brands
with whom they can co-create authentic campaigns. At the same time, we are
extremely excited to become the partner of choice for Pinterest and are geared
up for driving their growth in the country.”
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