Leveraging the rich tapestry of Hindi-retro
classics in their library, Saregama is all set to introduce a new music
property called ‘Carvaan Lounge’, reinventing the golden age of Indian music in
a new modern sound. Presented by Amazon Prime Music, the first season of
Carvaan Lounge will be available first for Prime members to enjoy, ad-free and
to sing-along with lyrics on Prime Music. Carvaan Lounge in its first season
will be showcasing seven evergreen Hindi classics, rearranged and rendered by
contemporary musicians and singers.
Carvaan Lounge will witness the musical talent of
singers like Neeti Mohan, Papon, Shaan, Nakash Aziz, Jonita Gandhi, Priyanka
Negi, Benny Dayal, Ankit Tiwari, Ash king, Nikhita Gandhi, Palak Muchhal, Neha
Bhasin and many more, paying tribute to some of the most iconic songs from the
retro era. The music has been reimagined by the gifted Arko and Jam 8,
who bring their own stamp to the classics, infusing them with a contemporary
sound. What also sets these songs apart is the inclusion of ‘Shayari’ – simple Hindi poetry seamlessly interwoven
that convey the pathos behind the songs. The ‘Shayari’ has been written by
noted lyricist Rashmi Virag and members of Jam 8
and is rendered on screen by Anupriya
Goenka and Himanshu Malhotra – both renowned faces in the film and television
space. Spread over seven episodes, the videos are shot in an intimate informal
setting and will be released in periodic intervals on Saregama’s official YouTube channel and the audio will
be available first on Amazon Prime Music.
Sahas Malhotra, Director, Amazon Prime Music,
said, “Carvaan Lounge is a fitting tribute to evergreen classics and we could
not have found better partners than Saregama for this collaboration. Retro is a widely popular genre amongst Prime
Music listeners and we are happy to bring to them iconic, classic songs
recreated by today’s top contemporary singers. Through this collaboration, we
will continue to delight retro music fans with performances, available ad-free
and exclusively, first on Prime Music.”
Vikram Mehra, Managing Director, Saregama says,
“Carvaan Lounge is our attempt to bring back the magic of retro and make it
more accessible to a younger audience. Our library is second to none, and we
are keen to present the iconic songs that we have need to an ever-evolving
young digital audience, who may not be familiar with this music. We are especially thrilled that Amazon Prime
Music has recognised what we want to do and has come on board as an interested
partner. We are sure that this latest introduction will resonate well with our
consumers.”
Featuring Neeti Mohan and Papon, and with music
recreated by Arko, the first episode
will have the song Ek Pyar Ka Nagma Hai, and is out today – the 27th
November on Amazon Prime Music and on the Saregama YouTube channel.
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