Never one to shy away from standing by social causes,
actress Juhi Chawla has come in strong support of the Cauvery Calling campaign
of tree plantations for revitalizing India’s rivers, started by Sadhguru Jaggi
Vasudev of Isha Foundation.
This week, Juhi put out an impacting video on
social media, saying that she will meet up with ten selected people who
participate in the Cauvery Calling campaign by planting the maximum trees.
https://www.instagram.com/p/B4UN0VwJrJa/
"The campaign plans to plant more than 200
crore trees in the Cauvery basin in the next 12 years to help rejuvenate the
Cauvery river," she informs and asks her fans to donate and support her on
www.JuhiChawla.CauveryCalling.org to plant trees, or begin a fundraising campaign
of their own.
Elaborating on her message, Juhi says, ''My
journey of campaigning for rivers started in 2017, when Sadhguru spoke about
the dying state of our rivers and the urgency of the matter. I hope in my
lifetime, I am able to see our rivers flow again and tell the future generation
that I was a part of this movement."
A first of its kind, the Cauvery Calling campaign
aims to aid farmers to plant crores of trees in the Cauvery basin across the
states of Tamil Nadu and Karnataka. This is expected to replenish organic
content in the soil and increase water retention in the Cauvery basin by an
estimated 40%. It can in turn help farmers in the region to switch to
agroforestry (tree-based farming), which has the potential to multiply their incomes
by 300 to 800 percent in around five to seven years.
The campaign stresses that if one of us tries to
plant a million trees, it will be a huge task. But, if million of us plant just
one tree each, we will have a million trees in no time at all. Thus, it is no
wonder why Juhi asks her fans not to send her gifts, cards or flowers on her
upcoming birthday on November 13, but instead support the campaign for making
the world a greener place.
It can be noted here, that earlier Juhi was also
part of Sadhguru's Rally for Rivers (RFR) project to raise awareness about the
significance and importance of rivers in our lives.
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