Facebook has collaborated with some of the biggest
names in Indian entertainment to put together a home-to-home fundraiser
concert, I For India. 100% proceeds from
the fundraiser concert will go to the India COVID Response Fund managed by
GiveIndia, to support on-ground relief efforts. GiveIndia (www.giveindia.org)
is India’s largest giving platform with reach across 23
states. It is associated with over 100
NGOs, working on-ground to support the required interventions with prevention,
healthcare infrastructure, livelihood support and essentials for people in
need.
The vision for the concert by leaders from the
entertainment industry is three-pronged: to entertain those locked down in
their homes. To pay tribute to those who are working on the frontlines. And to
raise funds for those who have no work and no home and do not know where their
next meal is coming from.
The four-hour long concert will be live globally on
Facebook (www.facebook.com/Facebookindiapp) on Sunday, 3rd
May 2020 at 7:30pm IST and
will feature performances and personal messages from 85+ Indian
and global stars including:
A R RAHMAN
• AAMIR KHAN • ABHISHEK BACHCHAN • ADITYA ROY KAPUR • AISHWARYA RAI BACHCHAN •
AJAY - ATUL • AKSHAY KUMAR • ALIA BHATT • AMAAN ALI BANGASH & AYAAN ALI
BANGASH • USTAD AMJAD ALI KHAN• ANIL KAPOOR • ANKUR TEWARI • ANOUSHKA SHANKAR •
ANUSHKA SHARMA •ARIJIT SINGH • ARJUN KAPOOR • AYUSHMANN KHURRANA • B PRAAK •
BADSHAH• BHUMI PEDNEKAR • BRYAN ADAMS • DIA MIRZA • DILJIT DOSANJH • DIVINE
•DULQUER SALMAAN • FARAH KHAN • FARHAN AKHTAR & BAND • GULZAR •HARIHARAN •
HARSHDEEP KAUR • HRITHIK ROSHAN • JACK BLACK • JAVED AKHTAR • JAY SEAN • JOE
JONAS • KAPIL SHARMA • KARAN JOHAR • KAREENA KAPOOR KHAN •KARTIK AARYAN • KATE
BOSWORTH • KATRINA KAIF • KEVIN JONAS •KIRAN RAO • KUSHA KAPILA • LILLY SINGH •
LISA MISHRA • MADHURI DIXIT • MAME KHAN • MICK JAGGER • MINDY KALING •
NALANDAWAY FOUNDATION •NICK JONAS • PAPON • PARINEETI CHOPRA • PRITAM •
PRIYANKA CHOPRA JONAS• RAJA KUMARI • RANA DAGGUBATI • RANI MUKHERJI • RANVEER
SINGH • REKHA BHARDWAJ • ROHIT SHARMA • RUSSELL PETERS • SAIF ALI KHAN • SANIA
MIRZA• SHABANA AZMI • SHAH RUKH KHAN • SHAHEEN BHATT • SHANKAR EHSAAN LOY •
SHIAMAK DAVAR • SHREYA GHOSHAL • SHRUTI HAASAN • SIDHARTH MALHOTRA • SONU &
NEVAAN NIGAM • SOPHIE TURNER • SUNIDHI CHAUHAN • THE SHILLONG CHAMBER CHOIR •
TIGER SHROFF • TWINKLE KHANNA •VARUN DHAWAN • VICKY KAUSHAL • VIDYA BALAN •
VIRAT KOHLI • VISHAL BHARDWAJ •WILL SMITH • USTAD ZAKIR HUSSAIN • ZOYA AKHTAR
I for India’s Fundraiser is already active on
Facebook and people can donate via https://fb.me/IforIndiaFundraiser. People
will also be able to make a donation via the donate button next to the video
while watching the concert.
Ajit Mohan, Vice President and Managing Director,
Facebook India, said, “As a company, Facebook is committed to being an ally for
India as the country fights the coronavirus outbreak. Our efforts so far have
been focused towards providing access to accurate health information and
supporting communities around the country. We recently launched Facebook
Fundraisers, that allow people to leverage the full scale and power of the
platform, and their passion, to direct resources to initiatives that can
protect and save lives. We’re grateful to the creators, celebrities and
publishers participating in ‘Social For Good’ Live-athon to drive the
fundraisers. The ‘I for India’ concert is the grand finale of these efforts,
featuring well-known artists and influencers.”
Atul Satija, CEO, GiveIndia, said: "The I For
India fundraiser concert, backed by a fabulous line up of stars, really feels
like a nation coming together - though we are isolated, we are united in our
efforts to win this battle against COVID-19. We
have already received tremendous support for our missions to provide
humanitarian aid to those most affected by this crisis, particularly migrant
workers and daily wagers. But with the concert going live on the world's
largest social media platform, it will help reach the millions of people who
want to contribute to this war-like effort. We are extremely grateful to the
organisers for putting their trust in us as the donations partner."
The event is produced by Fountainhead MKTG. V G
Jairam, Co-Founder, Fountainhead MKTG said “It is a matter of great pride for
us at Fountainhead MKTG to work with the world’s largest film industry, the
world’s largest social network and India’s biggest gving platform to pioneer an
entertainment-with-purpose format that is India’s biggest home-to-home concert
featuring over 85 large global
celebrities across genres. This show has been produced in a record two weeks.
We hope everyone enjoys the show and donates wholeheartedly. We are all, truly,
in this together.”
Here’s a preview of just some key voices from the
concert:
Priyanka Chopra - “Unexpected, uncontrolled,
unparalleled. The coronavirus has forged a brutal path across the world, and in
the line of fire is well - you me and pretty much everyone across the world.
Lockdowns, quarantines, social distancing - yeh hain humara naya normal. Khud
ko surakshit rakhne ke liye hume ek dusre se dur rehna pad raha hai Phir bhi
mann hi mann main hum ek saath hain, as always.”
Anushka Sharma 'While we may be social distancing,
and that’s the requirement, I don’t think we’ve ever been more connected.
People helping each other, spreading awareness just so that we can protect each
other and that is the victory of human spirit’
Rani
Mukerji ‘Instances of child abuse have increased during lockdown. I urge you
all to stay more vigilant. If you see or hear anything suspicious or odd please
report it to the authorities immediately. My daughter Adira calls this
coronavirus an invisible monster lurking in the streets, she tells me mamma,
this monster will surely go away one day.’
Anoushka Shankar “Humans have an incredible
capacity for hope and resilience, and finding new ways to help others who need
more than we do. Every end is a new beginning"
Zoya Akhtar - “May we remember the lessons learnt
and never forget we aren’t above nature, we’re just a small part of it.”
Shabana Azmi “It’s time we realised how
interdependent we are on each other. Irrespective of caste, class, gender,
religion or country. It’s time for introspection. It’s time to shed our
prejudices, it’s time to come together in kinship and harmony.”
Katrina Kaif - “There are 1000s
of frontliners and emergency workers who are putting their lives on the line
every day in the fight against COVID-19. Every
rupee we collect today will help equip these heroes better thus protect them
better. So please help keep safe those who keep us safe.”
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