This partnership will provide users access to ShemarooMe’s
vast content catalog on TCL’s smart TV
ShemarooMe,
the OTT video streaming platform by India’s leading content powerhouse Shemaroo
Entertainment Limited today announced its association with China’s TCL, a
leading consumer electronics company which currently is one of the top-three
television brands globally. TCL entered India’s television market a few years
ago and has built its profile in the affordable smart television segment.
With a huge bank of over 3700+ titles,
the partnership with ShemarooMe will boost the content offerings of TCL on
their smart TV with genres expanding between Bollywood, Regional, Comedy, Kids
and more. With this association, ShemarooMe will be reaching out to a wide base
of audience even beyond metros across all age groups giving them an experience
of unique entertainment along with cutting-edge technology.
Commenting on the association, Mr. Zubin Dubash,
COO Digital, Shemaroo Entertainment Limited said, “We are delighted to partner
with TCL to offer ShemarooMe to all TCL smart TV users. This partnership
becomes even more relevant with the home being the new workplace. With Work
From Home becoming a global norm, the world also needs time to unwind, with
some "Watch From Home". Therefore, with over 15,000
hours of multi genre, multi-regional content on ShemarooMe we plan to make that
experience even more perfect and relaxing.”
Further adding to the announcement, Mike Chen,
General Manager, TCL India said, “We believe in creating an enhanced ecosystem
of entertainment. Our partnership with Shemaroo Entertainment is a combination
of high-end TV along with high-quality content offerings is an added value to
the ownership and entertainment experience of TCL customers in India.”
ShemarooMe will be available on the latest TCL
Smart TV units and will be available on the launch bar, giving quick and easy
access along with a complete digital entertainment experience. The app would be
available on TCL television sets that are QLED to Android TV enabled ranging
with advanced technology such as AI-powered Android TVs and the recently
launched Android Pie (9.0).
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