Fitternity, India’s
leading online fitness and wellness destination has announced the launch of
‘Fitternity Live’ following consumers adopting newer ways of keeping fit amidst
the nationwide lockdown.
Keeping in mind the dynamic nature of consumer
needs, Fitternity has constantly evolved its operations and services to fit
these demands with innovative offerings. Having addressed the previously
prevailing concerns in the fitness industry,
Fitternity now stands at a robust user network of 11.3 Million+ Unique
Users and has witnessed 1 Million+ bookings to this day. Today, since the
consumers have no access to physical fitness centres, Fitternity has built new
offerings which are virtually operative granting users newer ways of accessing
fitness solutions. These offerings include ‘Fitternity Live’, ‘Personal Coach’
along with their initiative of helping the industry by providing aid to the
suppliers and small businesses.
Fitternity Live: The product will provide users
the flexibility, variety and ease of access to fitness and also nutrition
services, without a need to step out of their homes. As work from home becomes
the new normal, various companies are looking for an optimum fitness fix for
their teams. Fitternity has also stepped up in providing a complimentary access
to all corporate companies to avail the Fitternity Live offering during the
lockdown.
A) Live Streaming of Online Classes: A unique
marketplace for live streaming of workout classes wherein a user can pre-pay,
book and attend live classes from their favourite gyms, fitness centres or
trainers. Users can browse through classes curated by 1000+ fitness centers and
trainers across India and select which class works best for them. This offering
allows users to engage with the trainers by asking questions and learning
effectively, all at the comfort of their homes.
B) Video On Demand- VOD: An independent high
quality virtual fitness video viewing platform. A curation of a series of
workout videos from top celebrity trainers and fitness coaches in the country
will soon be accessible to consumers from home. This feature offers users the
option to start - pause - restart - repeat as per their convenience and have
seamless access to all kinds of workouts like Functional Training, Pilates,
Calisthenics, Yoga and more. This service will soon be extended to inculcate
informative videos on nutrition as well as overall wellness.
Personal Coach - One To One Consultations: This is
another new addition to Fitternity’s varied offerings wherein the user will be
able to consult with highly experienced coaches to gain guidance on all things
fitness, nutrition and mental well-being as per their individual preferences.
These trainers will have access to the users profile and fitness goals and will
help set varied improvement regimes. They will also help track the progress and
enable the user to stay on schedule with regular follow up and insightful tips.
The platform has already partnered with 2000+ trainers and is working towards
getting the best experts on board to guide consumers and help them keep their
journey to fitness uninterrupted.
Supplier Aid-: In unprecedented times like these,
the gyms and fitness studios that previously used to tirelessly serve customers
in their fitness journey have incurred a major strain on their revenue and cash
flow. Fitternity with an intent to bring the fitness community together and
help these small businesses, has recently launched Gift Vouchers for each
center individually that customers can purchase and avail as credit for future
purchases on Fitternity. The entire amount collected will be passed on to the
respective gyms & studios without any deductions.
Speaking on these new offerings, Neha Motwani,
Co-Founder & CEO, Fitternity says, “ Our research and insight on the
consumer behaviour towards fitness has helped us innovate offerings that
contribute to our user’s health and fitness journeys. While we are aware of the
impact that the pandemic has had on the fitness industry, we have taken steps
to bring the fitness industry together and extend our support to the supplier
network including smaller gyms & fitness centres. Additionally, we have
also adapted our business models keeping in mind the dynamic user requirements
and developed special offerings. The aim is to continue providing users
flexibility and avenues to carry out their fitness journey and reduce
obstacles. We have also taken steps to engage the corporate workforce and help
the organizations find and access fitness classes from their homes”
Adding further to this, Jayam Vora, Co-Founder
& COO, Fitternity says, “We are aware of the impact that the Coronavirus
pandemic has brought. It has not only led various industries to a stand-still,
but has also impacted the fitness segment massively. In order to stand tall and
strong with our strong supplier/vendor network, we have devised an offering-
Fitternity Gift Cards & Vouchers, that will help them get aid for the
losses that they are currently facing. We are also observing a significant
impact on the consumer’s approach towards fitness. While the pandemic is a
global crisis, it has also made the consumers understand the importance of
having a healthy lifestyle and hence a good immunity. Owing to this insight, we
have curated new offerings that not only make it convenient for the users to
avail fitness at home but also do this with the correct guidance by experts.
It’s our prerogative to encourage India to #FightToBeFit! All in the safety of
their homes.”
Fitternity Live -Live Streaming of Online Classes
is currently available on the website/App, VOD will be launched in this week. Personal Coach will be available on soon
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