Leading India and Singapore-based animation studio
Cosmos-Maya and India’s Entertainment Super-app ZEE5
have entered into a far-reaching multi-project partnership which will see 250+ episodes
of Cosmos-Maya’s content air on the OTT App’s new offering ZEE5 Kids.
The deal will see the exclusive digital premier of
three of Cosmos-Maya’s properties: Guddu (Season 2),
Bapu, and Gadget Guru Ganesha. This new agreement brings a total of 500+ episodes
of Cosmos-Maya’s content broadcasting on ZEE5
platforms following a previous agreement for 250+ episodes
for three other Cosmos-Maya’s series: ViR: The Robot Boy, Eena Meena Deeka and
Chacha Bhatija, which have been airing on ZEE5
as part of its library.
With around 11.4 million Daily Active
Users as of Dec 2019, the Zee Enterprises’ owned ZEE5
is India’s Entertainment super-app. With ZEE5
Kids, they aim to provide a bespoke amalgamation of entertainment and education
content for kids in a safe and secured environment. ZEE5
Kids will also educate parents on the content slate, features and safety
precautions through blogs, stories, challenges, and tutorials.
Aparna Acharekar, Programming Head, ZEE5
India said: “Responsible and entertaining homegrown content for kids is the
need of the hour and ZEE5 Kids is launching to
meet that. It is great working with a partner like Cosmos-Maya, which has
captured the imagination of children and has been successful through the years
in bringing kids’ content to the masses. With our new offering, we want kids
and parents at large to have #NonStopBACHFUN anytime, anywhere.”
Anish Mehta, CEO Cosmos-Maya, added: “We are
delighted to be working with ZEE5. They have been
successful in reaching all parts of the country in a very short span of time,
and this deal means six of our shows overall will be made available to ZEE5’s
viewers in an array of regional languages. All of these are in line with ZEE5’s
vision of democratization of content and our USP of ‘Novelty with
Relatability’, and we are glad that this move will provide engaging entertainment
to children nationwide during this challenging time.”
Guddu chronicles the exploits of the circus lion
Guddu, a spin-off character from the Motu Patlu franchise. Bapu is a first of
its kind IP inspired by the teachings of Mahatma Gandhi. Gadget Guru Ganesha is
a slice of life buddy comedy set on a quintessential Indian family and
beautifully encapsulates the nuances of Indian culture in an entertaining
format.
Cosmos-Maya is Asia’s leading kids’ animation
studio with 18 series on air globally and a 60% market
share of the Indian kids’ content market including two of the country’s most
popular children’s shows Motu Patlu and Selfie with Bajrangi.
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