Shemaroo Entertainment Ltd., the content
powerhouse providing wholesome entertainment experience for the Indian audience
for the last 57 years, has announced the launch of a new Free To Air Hindi
General Entertainment Channel – Shemaroo TV. The commencement of Shemaroo TV
reinforces the vision of Shemaroo Entertainment’s corporate philosophy ‘India
Khush Hua’ by bringing complete family entertainment content that appeals to
all age groups. Shemaroo TV kicks off with a curated collection of some of the
most admired shows that embrace universal emotions. These include shows like Devon
Ke Dev… Mahadev, Great Indian Laughter Challenge, Ssshhh… Koi Hai, Zabaan
Sambhalke, to name a few. Launching on 1st May, Shemaroo TV will be available
on DD Free Dish ,other major DTH and cable networks.
Targeted towards family audiences, Shemaroo TV
will bridge the entertainment gap. In this unprecedented time when the entire
nation is under lockdown, Shemaroo TV comes as a hope for the audience to watch
these popular shows. In the first phase of the launch, the content catalogue
will comprise of popular shows from the following genres:
Mythology: Devon Ke Dev… Mahadev a mythological
drama series based on the Hindu god Lord Shiva, also known as Mahadev, who
takes the viewers through the journey of the lord and how he became Mahadev.
The genre will also witness classics from yesteryears like Jai Bajrangbali,
Mata Ki Chowki etc
Comedy: Other shows such as The Great Indian
Laughter Challenge that introduced Kapil Sharma, Bharti Singh and other
talented comedians to the industry will also be airing to take the viewers down
the memory lane and experience a laughter riot. The channel will also be airing
shows like Zabaan Sambhalke, Bharti ka Show and more
Drama:
Geet, Dil Se Dua Saubhagyavatibhava, Ghar Ek Sapna and more to entertain the
audience scross genres, such as drama, mythology, thriller, and comedy. In
addition to popular shows, the channel will enthrall the audience with popular
movies, thus further enticing the audience. Shemaroo TV aims to bring a
brand-new entertainment experience for the Indian audience who have access to
selective programming content.
Popular actor KaranVeer Bohra whose show Dil Se
Dua Saubhagyavatibhava will air on the channel said, “Viraj will always be a
very special character for me. Initially when the role first came to me, I was
very sceptical of playing that part but said yes anyways because it was
challenging and had many shades and nuances that really intrigued me about the
way his mind mainly functioned. The character gave me a very love-hate feeling
towards him, and I was sure that the audiences would feel the same about Viraj
too! I wanted to play a character that
gave me all the liberty to portray the dark and light shades of topics such
which are hidden in the interiors of big homes in our society, and portraying
Viraj gave me the chance to showcase exactly what I had wanted to! Shemaroo TV is now bringing back the show
that has always been closest to my heart, and I am sure that it will be an
absolute treat for all my fans and wellwishers. So, let’s tune in together to
catch me as Viraj from the 1st of May only on Shemaroo TV.”
Congratulating on the launch, the famous TV actor
Gurmeet Choudhary said, “These are tough times and we all should stay together.
What we as actors can do is entertain our audiences and the launch of Shemaroo
TV will actually be the best solution for all our entertainment needs. I must
say, Shemaroo TV is launching at a perfect time when the entire nation has
limited access to entertainment. So I urge everyone to tune in to the channel
on 1st May and enjoy all the shows together. Also don’t forget to catch me with
my Geet in the serial ‘Geet Hui Sabse Parayi’.”
The flagship channel from the house of Shemaroo
Entertainment reinforces the vision of progressive India and the channel’s
tagline – Badalte Aaj Ke Liye, is
dedicated to families who are continuously adapting to new changes by offering them
with complete family entertainment. The shows are specially curated, keeping in
mind the taste and preferences of the audiences, ensuring the daily dose of
entertainment is delivered to them at the comfort of their homes. In addition
to airing iconic shows, Shemaroo TV will also launch several original shows for
its consumers in the coming months.
Consumers can tune-in to Shemaroo TV on their DTH
and Cable networks starting 1st May, 2020.
The channel will also be available on ShemarooMe, Shemaroo’s very own
OTT channel.
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